The definition of insanity is doing the same thing over and over again and expecting a different result, says Albert Einstein.
There is nothing more exasperating for us when working with smaller companies that fall prey to fall talking salesman that sell them on SEO or some Google Analytics get-rich-quick scheme. They end up spending $1000’s of dollars and see no results. The unfortunate result – MARKETING MUST NOT WORK, they think!
Understanding the psychology involved, no one likes to look dumb. So, when I ask the architect or the dentist or the congressman – do you want to be RIGHT or do you want to be successful. Yes, most want to be both, but usually being RIGHT loses.
Technically, we are not licensed to practice dentistry or law or build buildings, but, as professional marketeers, we can offer our years of experience and expertise to SUCCESSFULLY market.
When it comes to market tourism to Americans, we know how to do that very well. But, many times countries in Europe relegate their marketing to someone that has been saying “YES SIR” for many years and so mostly out of comfort, you get the same result year after year.
At North Star Multimedia we are not trying to over-sell a product or a service. We want you to take ownership for a progressive, strategic, measured campaign that will net the results you want. Specifically, we can produce a marketing platform for Sardegna that would generate over $1BILL in new tourism and probably another $BILL in real estate investment and job creation. But, hey, why trust this small business that we have never heard of?
Our customers are progressively successful, and many of our customers we have had for over 20 years. We manage over 75 websites and track their increased presence on the web but more importantly how they are connecting with their customers. Is Sardegna ready for success?