DEFINITION OF INSANITY
The definition of insanity is doing the same thing over and over again and expecting a different result, says Albert Einstein. There is nothing more exasperating for us when working with smaller companies that fall prey to fall talking salesman that sell them on SEO or some Google Analytics get-rich-quick scheme. They end up spending $1000’s of dollars and see no results. The unfortunate result – MARKETING MUST NOT WORK, they think! Understanding the psychology involved, no one likes to look dumb. So, when I ask the architect or the dentist or the congressman – do you want to be…
AMERICAN TRAVELER TRENDS
RECORD BREAKING TRAVEL We’re pleased to report that demand for travel remains strong, maintaining the trend that we saw in the back half of last year, which led to both our top and bottom-line results finishing the quarter above [expectations]. As we move forward, fundamentals remain strong and we expect secular tailwinds to continue to support growth. Chris NassettaHilton Worldwide, CEO Our brand is built on a foundation of service and operational reliability, and we are committed to delivering the level of service our customers expect as we ramp up operations for the coming summer season. The operating teams have done…
INVESTMENT MARKETING
Diets don’t work! Yes, you lose weight, but about 95% of people who lose weight by dieting will regain it in 1 to 5 years. Since dieting, by definition, is a temporary food plan, it won’t work in the long run. Moreover, the deprivation of restrictive diets may lead to a diet-overeat or diet-binge cycle. And since your body doesn’t want you to starve, it responds to overly-restrictive diets by slowing your metabolism, which of course makes it harder to lose weight. Wait a minute?! Aren’t we talking about marketing? Yes, we are and hopefully you understand the analogy. Smaller…
HASHTAGS DON’T BUY CUSTOMERS
In the early part of 2016 we were contracted by several Super PAC’s (Political Action Committees) to deploy a $100,000’s for various Facebook ad campaigns in efforts to generate more interaction from like-minded voters who would contribute to support the legislators the PAC’s were created for. Facebook had not yet been discovered how they were rampantly selling user information on such a large scale, it was more than just printing money. It was soon to be discovered buying elections. Trump’s web guy was the lead innovator on how to precisely target certain demographics, while the Clinton campaign sort of ignored…